I think a
big reason why many people do not choose to be environmentally friendly is
because it in many cases costs more than the non-environmentally friendly
option.
A few years
ago I read an article about "Eco-gym" in Metro that showed numbers of
how many households a hall with 20 spinning bikes could generate electricity to
if the bikes where used extensively for a year. Unfortunately I do not remember
the exact numbers but after Googling ”Eco-gym”, I came across an article about
a gym in Portland, USA, whose ambition is to be completely self-sufficient when
it comes to electricity. When the article was written, in 2010, the owner said
that the 200 members who trained at the gym did not generate enough electricity
for the 280 sq. m large facility to be carbon-neutral, but if all the training
equipment would be used at the same time, it could generate twice as much
electricity as the facility needs.
The gym in
the article is not the first Eco-gym in the world but it still raises my
attention because this business concept creates an opportunity to reduce the
price range if the equipment manages to generate as much electricity as is needs.
Because that would mean that the electricity costs would disappear. I think the
idea is very good because it does not require more effort for an individual to
work out in a eco-gym than in a regular gym. It could even result in, that you
would pay less for the eco-gym.
However,
the purchase cost of these machines is probably higher than the
non-electricity-generating equipment and therefore this business concept
involves higher initial costs.
The bottom
line of this blog post is that I think it is important for entrepreneurs to
develop a business concept where people contribute to sustainable development even
though they do not change their lifestyle because many people today are not
willing to change their way of living.
http://www.time.com/time/business/article/0,8599,2032281,00.html
Ding
ReplyDeleteInteresting concept!