Hello!
Yesterday's Agenda (22/9) on svt2 showed a final piece abut the climate issue and that the global interest regarding climate issues unfortunately has cooled.
Some people are in the belief that new measures need to be taken in order to make the climate issue a hot topic again and that this could be done through musicians and bands spreading the message through their music.
I thought this was a very interesting perspective as music is a good way to reach a large part of the world as music is considered a globally understood communication method. It is also a good tool when reaching the younger generation, who really should be aware/caring about the future of our earth, the most.
Just like Bono in U2 is well known for his music, he is equally well known for his activeness in philanthropic work. I definitely think that using musicians and other prominent figures, which can influence a large number of the population, is a good marketing strategy for getting the topic of climate issues spinning again. Some may even discuss if it’s in the duty of public figures to set an example when it comes to environmental issues in the same way as they are expected to act as role models in other areas of behavior.
If you’re interested, the report regarding the climate begins at 33.55 in the following clip!
Interesting. It's similar to my seminar 1 question, "Could we through western culture (movies, product design, trends) affect consumers of the World, and industries in the rapidly developing countries, to strive for sustainability?"
ReplyDeleteI do believe that popular music has some potential to make people more aware of what is going on with our environment.